AdRevolution Sets Bizdev VP

Austin-based AdRevolution, which provides advertising optimization software, said Thursday evening that it has named Michael Perham as its new Vice President of Business Development. Perham joins the firm from CrossTech Ventures, and also served at AdKnowledge. AdRevolution said that Perham has more than 15 years of experience in the industry. AdRevolution provides algorithms and other technology for providing more relevant advertisements to consumers; the firm is headed by Andrew Westmoreland.