Bazaarvoice Rises In IPO

Austin-based Bazaarvoice has hit the public markets, after pricing its IPO last night at $12.00. The firm opened at $16.00 per share this morning, in its first day as a public company. Bazaarvoice debuted at above its initial estimated trading range, which was $8 to $10.00 per share. Bazaarvoice, which provides ratings and review software for e-commerce retailers, had filed for an IPO in August. The firm is venture backed by Austin Ventures, Battery Ventures, Eastern Advisors, and others. Bazaarvoice is now trading as BV on the Nasdaq Global Market.