Circle Media Merges With S3i Digital

Austin-based Circle Media, the Austin Technology Incubator company which provides big data, social commerce, and marketing software aimed at the sports, entertainment, and brand markets, has merged with New York-based sports marketing and technology provider S3i Digital. Financial terms of the merger were not announced. The two companies said the merged company will be known as Circle Media, and will be led by Randy Eccker. Circle Media's products use social media, surveys, and other information to help clients track their audiences, letting them understand who their ticket buyers are, how fans are reacting to sponsors, and much more. Circle Media said its executive team includes execs from Accenture, Microsoft, Dell, Bazaarvoice, Symantec, Nestle, Draftfcb, Nelligan, XOS Sports and Van Wagner.