Dachis Buys Archrival

Austin-based Dachis Group, the social media and marketing firm headed by Jeffrey Dachis, announced today that it has acquired Archrival, a social youth marketing and Facebook developer. Financial terms of the buy were not disclosed. Archrival's clients included foursquare, Red Bull, Pabst Brewing Company, State Farm, ESPN, and HP. According to Dachis Group, the acquisition will "significantly bolster" its facebook Preferred Developer capabilities. The acquisition is the second acquisition of a Facebook developer for Dachis Group, which bought another Facebook development shop, Stuzo, on November 1st.