Wednesday, March 27, 2013
Dachis Group Snags Dell, Bazaarvoice Vet As New President
Austin-based social marketing firm Dachis Group announced Wednesday that it has named Erin Mulligan Nelson as the firm's new President. Nelson was formerly at Dell, where she was SVP and Chief Marketing Officer. Dachis said that Nelson had headed up Dell's global brand, communications, social media, Dell.com, agency and corporate social responsibility strategies. She also served at Bazaarvoice as Chief Marketing Officer after she was at Dell. The new appointment comes only a week after Dachis Group said it raised another $7.5M for the firm, to help it attract top talent to the company.