Friday, October 3, 2008
DG FastChannel Completes Enliven Buy
Dallas-based DG FastChannel said Thursday afternoon that it has completed its buy of Enliven Marketing Technologies and appointed executives at the firm. According to DG FastChannel, its $71M buy makes Enliven's Unicast and Springbox independent operating units of DG FastChannel. Unicast is a provider of technology for deploying online and mobile advertising campaigns; Springbox is an interactive services agency serving such companies as AMD, Callaway Golf, Dell, Disney, LG, General Electric and Toyota. In a related move, DG FastChannel said it has named Derek Smith EVP, and Adam Moore and Dan Isaacs Co-Presidents of Springbox. Smith was most recently at Vyvx; Moore and Isaacs were the co-founders of Springbox. Moore and Isaacs both have previously served at Austin-based T3 and Dell Computers.