e-Rewards Gets $60M

Dallas-based e-Rewards, a provider of online market research and surveys, has scored $60M in an investment round from TA Associates, TA Associates said today. According to TA, a Boston-based private equity and buyout firm, it invested $60M in a minority investment in e-Rewards. e-Rewards runs survey panels and provides market research to corporations and marketers. As part of the funding, A. Bruce Johnston and Harry D. Taylor, both of TA Associates, join e-Rewards' board. TA Associates was advised by Goodwin Procter in the deal, and Cooley Godward Kronish provided legal counsel to e-Rewards. More information »