Invodo Bolsters Execs With Keeler, Frederickson

Austin-based Invodo, the developer of a library of online product videos for online retailers, announced Wednesday that it has added Jim Keeler as Vice President of Engineering and Operations, and also added University of Texas professor Jim Fredrickson to its advisory board. Keeler was most recently at AT&T/Wayport, where he served as CTO and VP of Engineering, and also was at Pavilion Technologies and MCC. Dr. Frederickson is Chairman of the Management Department and the Tom E. Nelson, Jr. Regents Professor of Business at the McCombs School of Business at The University of Texas at Austin. Invodo is backed by Sevin Rosen and S3 Ventures.