Mass Relevance Adds Advisor

Austin-based social marketing technology developer Mass Relevance said this morning that it has named Jack Klues, former founding CEO and Chairman of VivaKi, as an advisor. Klues has become part of the Mass Relevance advisory board. Mass Relevance develops a platform used for aggregating social media from across the web--including Twitter, Facebook, Instagram, YouTube, and elsewhere--in a way that helps brands and companies bolster their social reach. The company is led by technology veteran Sam Decker. Klues has previously also served at Publicis Groupe Media, Starcom MediaVest Group, and elsewhere.