Mass Relevance Bolsters Advisors

Austin-based Mass Relevance, the social media startup headed by former Bazaarvoice exec Sam Decker, said this week that it has added two new advisors. Mass Relevance said it has added Don Loeb and Paul Yanover to its advisory baord. Loeb is currently Head of Business Development at Typekit, and has previously served at Google, Yahoo, FeedBurner, and iSyndicate. Yanover was most recently EVP and Managing Director of Disney Online, and also served at Disney's Parks & Resorts online, Buena Vista Game Entertainment Studio, and Ceiva Logic. Mass Relevance just inked a $2M investment from Allegro Venture Partners, Metamorphic, and angel investors last month.