Mass Relevance Names Chief Strategy Officer

Austin-based Mass Relevance has tapped a social TV expert from USA Network as its new Chief Strategy Officer, the company said Wednesday. Mass Relevance said that Jesse Redniss, the former Senior Vice President of Digital for USA Network has joined the company in the new role, to help develop, execute and align the company around strategic initiatives. Redniss has also previously served at Tangible Media, as well as in the advertising and music industry. Mass Relevance is led by Sam Decker, and is developing tools aimed at helping brands, media, and agencies integrate social media into their websites and other digital properties; the company's tools tie heavily into television, and it counts such brands as Pepsi, Target, Walgreens, Microsoft, GE, and Campbell's as customers.