Pereira Joins SensorLogic as Marketing VP

SensorLogic, a developer of asset management software, announced Wednesday that it has hired Larry Pereira as vice president of marketing. In addition to his customary duties, Pereira will help develop various wireless standards for the industrial sector, SensorLogic said. Prior to joining the company, Pereira served as vice president at Adaptive Instruments Corp. Before that, he held various senior management positions at Nortel Networks Inc. Pereira has a bachelors in management science from the University of Texas at Arlington and a marketing MBA from the University of Texas at Dallas. Sensor Logic is based in Dallas.