Monday, April 7, 2014
Silicon Labs Names IBM Vet As Marketing Head
Austin-based >A href="http://www.siliconlabs.com">Silicon Labs said today that it has named Michele Grieshaber as its new Chief Marketing Officer, to help oversee marketing strategies, marketing, and corporate communications for the company. Grieshaber is a 20 year veteran of IBM, most recently serving as Vice President of Demand Programs at IBM North America. She also had been Vice President of Marketing at IBM's Global Financing Unit. Silicon Labs said the CMO position is a newly created one. The company is a developer of mixed-signal integrated circuits.