Spredfast Names Sales Officer

Austin-based social marketing firm Spredfast said this morning that it has named Olivier Gachot as its new Chief Sales Officer. Gachot joins the company from Skire, where he was EVP of worldwide sales before its acquisition by Oracle, and he also has served at Lombardi Software, Actuate, Interleaf and Sybase. Spredfast provides social media management software used by companies and brands to measure their social media programs; the company is led by Rob Favaron. Spredfast is venture backed by Interwest Partners and Austin Ventures.