Monday, November 30, 2015
Vista Equity Partners Buys MarketLive, Shopatron
Austin-based private equity investor Vista Equity Partners has acquired two, e-commerce companies--Shopatron and MarketLive--and will combine them into a new company. Financial details of the two acquisition were not announced. Vista Equity Partners said it will combine the two companies to create a highly adaptive omni-channel commerce platform focused on the rapidly expanding retail market. Vista Equity says it expects the deal to close this year, with the two companies planning to work on integration and expansion plans in 2016.