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WhaleShark Media Boosts Marketing Expertise

Austin-based WhaleShark Media, the online publisher focused on coupon and deal sites, said this morning that it has named two new executives in the marketing and public relations area. The firm said it has named Jeff Smith as Senior Director of Search Engine Optimization (SEO), and Brian Hoyt as the firm's head of communications. Smith was previously in charge of SEO at HomeAway, and also had served at CyberRentals.com and Eagle Publications. Hoyt has previously served at Orbitz Worldwide, AOL, and Brodeur Worldwide. Both of the two report to Jill Balis, WhaleShark SVP of Marketing.


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