Wednesday, September 3, 2008

Pluck Signs Sun-Times

Austin-based Pluck Corporation said Wednesday that the firm's social media products have been selected by the Sun-Times News Group, publisher of the PioneerLocal.com, SuburbanChicagoNews.com, SouthtownStar.com, and Post-Trib.com. According to Pluck, the newspaper publisher will use the firm's software to add commenting on its articles, recommendations, and to link to related blog posts from its syndication network. Financial impact of the deal was not disclosed. Pluck, which is owned by Demand Media, develops social media software used to help publishers engage with their readers.