Tuesday, December 2, 2008

Convio Fills New Marketing Positions

Convio Inc., a provider of hosted CRM applications for non-profit organizations, reported Tuesday that it has made two changes to its senior management team. The Austin-based company said it has hired Sara Spivey as chief marketing officer. As its first CMO, Convio said Spivey will direct its branding, advertising, corporate communications, online properties, new media initiatives and product marketing and management. Convio described Spivey as a 20-year marketing and management veteran who previously served as vice president of marketing and business development for rPath Inc. The company also announced that it has promoted Fred Waugh to the role of vice president of alliances, another newly created role. He had previously served as the firm's vice president of marketing.