Monday, October 18, 2010

Bazaarvoice Powers Walgreens

Austin-based Bazaarvoice has added Walgreens as the latest firm to adopt its ratings and reviews products, the firm said this morning. No financial details of the new customer win were announced. Bazaarvoice said it now has over 950 other brands using its products. Bazaarvoice also said that Walgreens is using its BrandVoice network, the network which allows manufacturers to syndicate ratings and reviews of their products to third party web sites and retailers that carry their merchandise. That product allows manufacturers to increase the number of reviews and opinions seen by shoppers.