Wednesday, March 23, 2011

Adometry Gets Google Certification

Austin-based Adometry has gained the blessing of search engine giant Google, for its ad verification products, the firm said Wednesday. Adometry--which until recently was known as Click Forensics--provides third party advertising verification services for online advertisers, to help them avoid click fraud. The firm said that it is the first ad verification and attribution vendor certified by Google across its Google Display Network. Adometry is venture backed by Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. Click Forensics acquired Adometry earlier this month, and is now using the Adometry name for all of its offerings.