Wednesday, November 28, 2012

Mass Relevance Ties Into Instagram, Other Social Photo Services

Mass Relevance, the Austin developer of social curation software for marketers, is tying its customers into such popular social photo sharing services as Instagram, Facebook, Google +, and Twitter, the firm said today. Mass Relevance said it has launched a new product called SocialPhoto, which lets brands tap into the social sharing taking place across those various social sharing and photo services. Mass Relevance said the new capabilities let clients discover, filter, moderate and display real-time photo content into any brand experience, for such things as photo walls, leaderboards, polls, and more. Mass Relevance said the photo integration is already being used by such clients as FOX Sports, which used it for the recent MLB Playoffs, and for Victoria's Secret and its annual Victoria Secret Fashion Show.