Thursday, February 21, 2013

PFSweb Signs Women's Retailer With Long (Very Long) Name

Allen, Texas-based PFSweb has lots of brand name, recognizable customers (with short names and URLs): Procter & Gamble, L'Oreal, LEGO, Columbia sportswear, Ricoh, and many others. But its latest customer is not one of those. PFSweb said that fashion firm BCBGMAXAZRIAGROUP is the latest customer using its e-commerce services and software. According to PFSweb, it will develop web sites for three of the designer's brands-- BCBGMAXAZRIA, BCBGENERATION and HERVE LEGER BY MAX AZRIA. Financial impact of the win was not announced. PFSweb provides everything from design of those e-commerce website, to fulfillment, marketing, distribution logistics, returns handling, and customer support. BCBGMAXAZRIAGROUP is the fashion firm run by designer Max Azria.