Wednesday, June 11, 2014

TrendKite Raises $3.2M, Sets Huddleston As CEO

Austin-based TrendKite said this morning that it has raised $3.2M in a Series A funding round, and appointed former Dachis Group executive Erik Huddleston as its new CEO. TrendKite said the new funding brings the company's total raised to $4.4M. The Series A was led by Mercury Fund and Silverton Partners. The company said the funding will go towards hiring, investment in its infrastructure, and expanding its sales team. Huddleston, the company's new CEO, was formerly EVP Product and CTO at Dachis Group. TrendKite develops big data software which helps companies monitor media and the effectiveness of their public relations efforts, and also helps PR firms illustrate their impact to their clients. More information »