Monday, November 21, 2016

Perk: More Shopping On Cyber Monday Than Black Friday By Its Users

Austin-based online rewards platform said that it expects more consumers to shop on Cyber Monday, and less on Black Friday, according to a shopping study run by the firm. Perk said it study found that more people plan to shop on Cyber Monday than on Black Friday this year, with more Black Friday consumers planning purchases, with Cyber Monday shoppers more looking at spontaneous buys. Perk said it surveyed 670 of its members in the survey, and did not make any statistical assessments on the validity of its data.