Tuesday, March 20, 2018

BigCommerce, Instagram Team on Product Discovery

Austin-based BigCommerce, the developer of e-commerce software, and Instagram have teamed up to help encourage users of Instagram to go shopping, with a new international relationship, the two said very late last night. According to the two, international BigCommerce merchants can now create "shoppable posts" on Instagram, which integrates product discovery into Instagram posts. Financial details of the link were not announced. According to the two, the links take shoppers directly to a product page on their BigCommerce store.