Thursday, May 17, 2018

Silverton Partners Leads Round In $4M Funding For Tracking First

Austin-based venture investor Silverton Partners is the lead investor in Tracking First>, a new startup focused on enterprise tracking of digital marketing campaigns. Tracking First said this week that it raised $4M in a funding round, in a funding led by Silverton Partners. The funding alsoincluded Kickstart Seed Fund. TrackingFirst said it has appointed Verl Allen, a veteran of Adobe and Omniture, as CEO of the company. Tracking First was co-founded by Craig Scribner and John Boyd in 2012, and is based in Provo, Utah. More information »