Tuesday, December 21, 2010

Dachis Group Buys Powered

Austin-based Dachis Group, the social media marketing firm headed by Jeffrey Dachis, said this morning that it has acquired Powered, a social media marketing agency. Financial terms of the buy were not disclosed. Powered also owns StepChange Group, Drillteam, and crayon. Dachis said the move adds "significant expertise" in social marketing to the firm, adding over 220 professionals to the company. The addition of Powered gives Dachis Group a new presence in New York, and bolsters its Austin and Portland operations. Dachis Group has now purchased at least five social media marketing agencies, including Archrival, XPLANE, and Headshift. Dachis Group is backed by more than $50M in funding from Austin Ventures. Powered is headed by Ken Nicolson, who was most recently Chief Marketing Officer at Pluck.