Monday, December 17, 2007

Click Forensics Targets Click Fraud

Austin-based Click Forensics said this morning that it has debuted a new product targeted at preventing click fraud at for online publishers. The firm said its new Click Forensics for Publishers software automatically blocks sources of click fraud and poor quality traffic on their advertisements. The firm, which is venture backed by Austin Ventures and Shasta Ventures, said that adMarketplace, a firm which runs advertising campaigns for eBay merchants, is among the first ad networks using its tool. Click Forensics raised $5M in a Series A funding round in February for its services. More information »