Wednesday, March 12, 2008

Click Forensics Raises $10M in Series B Funding

Click Forensics Inc., provider of a subscription-based service that helps online advertisers reduce fraud in their pay-per-click advertising, announced Wednesday that it has concluded its second round of venture financing after raising $10 million. Sierra Ventures led the effort, Click Forensics said, adding that existing investors Austin Ventures and Shasta Ventures also participated. Click Forensics said it will use the money to market and develop its click fraud and click quality management solutions. The Austin, Texas-based business also reported that Steven Williams, Sierra Ventures' managing director, has been appointed to Click Forensics' board of directors. Williams joins Tom Cuthbert, Click Forensics' president and chief executive officer, and Thomas Ball, an Austin Ventures venture partner. More information »