Thursday, August 7, 2008

Bazaarvoice Gets Win At Buy.com

Austin, Texas-based Bazaarvoice, a developer of Web-based commenting and rating commerce software, revealed Wednesday that Internet retailer Buy.com has adopted Bazaarvoice's Ask & Answer application for its Web site. The financial impact of the customer win was not disclosed. Bazaarvoice said Ask & Answer allows Web shoppers to post questions alongside product profiles so that other consumers who have purchased or used those products can provide answers. Questions and answers can be accessed by any Buy.com visitor, Bazaarvoice noted, adding that the utility complements the site's existing ratings and reviews features.