Monday, January 5, 2009

JourneyEd Acquires Academic Superstore

Dallas-based Journey Education Marketing Inc., a multi-channel marketer of education software, announced Monday that it has acquired Academic Superstore LLP, an Austin-based online retailer of learning-focused applications. Financial terms of the deal were not disclosed. According to JEM, Academic Superstore and its family of online stores will join JourneyEd.com's 15,000-member Academic eStore Network of online stores. JEM operates e-commerce sites that promote special, student-only pricing offered by many software publishers, such as Microsoft, Adobe, Corel, Quark and others. JEM said both companies' customers will benefit from the transaction due to a more powerful back engine, improved customer service and lower costs.