Wednesday, July 28, 2010

More Women Than Men Using Social Networking Sites, Says Report

The latest report out of Internet traffic analysis firm comScore finds that there's a higher percentage of women than men using social networking sites. According to comScore's new report "Women on the Web: How Women are Shaping the Internet," 75.8 percent of women globally used social networking sites in May, versus only 69.7 percent of men. The report also found women were spending "significantly more" time on social networking sites than men, at 5.5 hours per month on average compared with only 4 hours per month for men. Among other findings of the report: the highest number of women using social networking sites are in Latin America, where 94.1 percent of females online are using those sites, and the lowest number are in the Asia Pacific region, where only 54.9 percent of women are using social networking.