Friday, June 10, 2011

HomeAway Gets Award For Chevy Chase Vacation Campaign

Austin-based HomeAway, the online vacation rental marketplace, has scored an award for the firm's 2010 advertising campaign, which featured Chevy Chase and Beverly D'Angelo playing the roles of Clark and Ellen Griswold from "National Lampoon Vacation". The firm was awarded a Gold Effie in Travel/Tourism/Destination for the campaign, the firm said Thursday afternoon. The Effie Awards are given by the advertising industry every year, and are in its 43rd year. HomeAway launched its "Hotel Hell Vacation" campaign at Super Bowl XLIV, and featured a mock movie trailer and humorous situations feating Chase and D'Angelo.