Friday, December 9, 2011

Adometry Bolsters Data Partnerships

Austin-based Adometry, the venture backed provider of ad verification technology, reported earlier this week that it is tapping data form Acxiom, Datalogix, Nielsen and TARGUSinfo, to bolster information about online buyers using offline data. Adomtry said that by using those informatoin providers, it's able to gain information like demographic and household information for digital marketers and agencies. Adometry said that the work with the data providers will help brands understand which audiences are best performing across different advertising channels. Adometry is venture backed by Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University, and is run by Paul Pellman.