Tuesday, October 16, 2012

Get Smart Content Partners With ExactTarget

Austin-based Get Smart Content, which develops A/B testing tools, dynamic targeting, and other software, said Tuesday that it has partnered with ExactTarget. According to the firm, it has integrated its products with ExactTarget's Facebook publishing application, SocialPages. ExactTarget's software is used to create and manage Facebook tabs. The company said the integration allows SocialPages customers to use Get Smart Content's dynamic targeting capabilities from within those apps, providing relevant content from Facebook based on a user's interests, location, prior interaction with online campaigns, and visits to a website.