Thursday, July 18, 2013

Chaotic Moon Studios Buys San Francisco's ThoughtLeadr

Austin-based mobile and software development firm Chaotic Moon Studios said Thursday that it has acquired a San Francisco-based digital ad service, ThoughtLeadr. Financial terms of the buy were not disclosed. ThoughtLeadr is a provider of native advertising software. Native advertising is the somewhat controversial use of ads on a website which looks and feels like normal content on those websites. Chaotic Moon said ThoughtLeader's clients include Virgin Mobile, Toshiba, Pepsi, Sony, and Paramount Pictures.