Wednesday, April 22, 2015

Mouser Targets Space Geeks With New Content

Dallas- and Fort Worth-based electronics and semiconductor distributor Mouser is continuing to ramp up its content creation efforts with celebrity engineer Grant Imahara, saying late Tuesday that it has launched a new "Space Exploration Series" and a "Space Challenge". Mouser said that it will provide educational information on the space race to colonize Mars, delivering items to the moon; interviews with Bobak Ferdowski ("The Mohawk Guy" from the Mars Rover effort), and much more. Mouser also said it would help deliver an item to the moon via a promotion with Astrobotic. Mouser has been dramatically ramping its content creation efforts after tapping former Mythbusters celebrity Imahara last year to help it create content to attract engineers to the company's services.