Thursday, December 1, 2016

RetailMeNot: Longer Black Friday Deals, Earlier Sales This Year

No, you weren't imagining things--this year, those Black Friday deals were not limited to Black Friday, and in fact may have even been rolled out before Thanksgiving--according to new data from Austin's RetailMeNot. RetailMeNot said its RetailMeNot Promotions Index, which tracks promotions among retailers, found that of more than 400 major retailers offering up Black Friday deals via the company, 70 percent started promoting those deals before Thanksgiving. RetailMeNot also said that it found that those promotions actually ran, on average, for a 10-day period. For those who did pick up those Black Friday deals, RetailmeNot said that--based on 100,000 in-store and online deals which were taken advantage of by its shoppers--the average percentage off promotions were 34% on both Thanksgiving and Black Friday.