Wednesday, April 11, 2018

PDI Software Buys Excentus

Temple, Texas-based enterprise software developer PDI announced today that it has acquired Dallas-based Excentus, a developer of loyalty and coalition marketing software. Financial details of the acquisition were not announced. Excentus provides its software for the U.S. retail, grocery, national brands and convenience retail segments of the market. PDI said the buy will complement its existing software solutions, and broaden its capability to serve customers better. PDI's focus has been on convenience store retailers and the petroleum wholesale market, however, the acquisition is the second within the last year which expands PDI's market reach. PDI acquired TouchStar Group, a developer of logistics software, in January.