Tuesday, May 1, 2018

Vista Equity's Marketo Buys Bizible

San Francisco-based Marketo--which is owned by Austin-based private equity investor Vista Equity--said on Monday that it has acquired Seattle-based Bizible, a developer of marketing performance management software. Financial terms of the buy were not announced. Marketo said the buys is its "largest acquisition" in its history. Marketo said that Bizible's co-founders--Aaron Bird, Andy Turman, and Peter Thompson--will join the company, and operate out of Bizible's office in Seattle, which will become a satellite office for Marketo.