Tuesday, March 12, 2019

BigCommerce Aims New Product At B2B Merchants

Austin-based e-commerce software developer BigCommerce is taking aim at the business-to-business (B2B) market, saying it has launched a new product, BigCommerce for B2B. The software developer said the new software is targeted at wholesalers, manufacturers, and distributors. BigCommerce said the new e-commerce product is aimed at "established brands operating within the more traditional B2B verticals". The company said the new tool is a result of "strageic alignment" between it and six of its technology partners who have B2B solutions which it already integrates its software with. Those partners include Apruve, Brightpearl, Bundle B2B, Nextopia, PunchOut2Go, and ShipperHQ. Pricing on the new software was not announced.