Thursday, February 21, 2008

Pluck's SiteLife to Power Hearst digital's Social Media

Pluck Corp., a provider of social networking tools and capabilities, announced Thursday that Hearst digital, the National Magazine Co.'s digital publishing business, has chosen Pluck's SiteLife social media platform to drive reader interaction across its network of online Web properties. The financial impact of the deal was not disclosed. Pluck explained that its SiteLife platform is a social media toolset that enables clients to incorporate blogs, photos, videos, comments, recommendations, reviews, ratings and other forms of user participation into their Web sites. Pluck added that Hearst digital’s sites are expected to launch the Pluck-enabled services in March. Headquartered in Austin, Texas, Pluck Corp. is a privately held company backed by Austin Ventures, the Mayfield Fund and Reuters.