Wednesday, July 23, 2008

Belo Corp., A.H. Belo Invest in ResponseLogix

Dallas-based Belo Corp., operator of some 20 television stations in major U.S. cities, announced Tuesday that it has made a minority equity investment in ResponseLogix Inc., publisher of an online marketing tool for automotive dealers. Though a dollar amount for Belo's contribution was not disclosed, the investment is part of an $8 million Series A round that ResponseLogix reported closed Tuesday. GRP Partners, Shasta Ventures and A.H. Belo Corp.—a sibling company that operates four daily newspapers—also participated. In conjunction with its investment, Belo said it has signed a multi-year agreement to resell ResponseLogix's Internet-based lead management system to Belo's automotive advertisers. Founded in 2007 and headquartered in Sunnyvale, Calif., ResponseLogix develops software that helps auto dealers respond to Web-based customer leads. Though separate companies, A.H. Belo Corp. and Belo Corp. are headquartered in the same building on South Record Street.