Friday, August 3, 2012

BuzzStream Adds New Features

Austin-based BuzzStream, which develops software to connect companies with social influencers such as bloggers, said this morning that it has added number of features to its product. According to the company, it's added ability for users to schedule outreach emails to be send on a schedule; added A/B testing of email templates; a way to automatically see the last 10 posts from bloggers customers are outreaching too; and support for HTML emails. BuzzStream is led by Paul May, and counts such customers as HomeAway, BazaarVoice, Sapient, Rubbermaid, and Coca-Cola.