Wednesday, January 22, 2014

OneSpot Reports Growth

Austin-based OneSpot, the content advertising technology provider led by Steve Sachs, reported today that it saw strong growth last year. The company--which did not report actual revenues--said it saw quarter-over-quarter revenue growth between 200 percent and 300 percent in the second half of the year. The startup, which is backed by such venture investors as Mohr Davidow Ventures, Mack Capital, RSL Ventures, Capital Factory and Bazaarvoice co-founder Brett Hurt, offers up content marketing software, which takes content from advertisers and inserts it into advertising--a technique which usually increases clickthroughs and drives engagement with that content from consumers.