Thursday, May 30, 2019

Backtracks Finds $2.1M For Podcast Analytics

Austin-based Backtracks, a developer of podcast analytics software, has raised $2.1M in a seed funding round, which was led by Moonshots Capital, and also included Capital Factory, Sputnik ATX, Next Coast Ventures, Bull Creek Capital, and BNSG Capital. As a part of the funding round, Kelly Perdew, Managing General Partner of Moonshots Capital, will join the board at Backtracks. backtracks develops a podcast analytics product for audio, which helps collect behavioral information and details on the performance of podcast advertising. The company said the funding will go towards product innovation and to staff key positions. Backtracks' co-founders are Jonathan Gill and Kevin Wright, who the company said have worked at such companies as Mozu, Dell, American Express, and Visa.