Monday, July 15, 2019

DexYP Becomes Thryv As Business Shifts To SaaS

Dallas-based DexYP--best known for its roots as one of several yellow pages publishers after the breakup of AT&T in 1984--is further shifting its business away from that old, legacy business, with a new name. According to DexYP, it is renaming itself to Thryv, to reflect the company's focus on a new business segment and a flagship software product, whic helps small businesses with modern, mobile tools. The company says its software includes features to allow small businesses to manage their business, including communicating with clients, managing schedulings, and handling payments, as well as acquiring leads for those companies. DexYP says the change is "not just changing a logo" but "repositioning" the company as a "new company-a SaaS company". DexYP has a long history, and came out of the merger of Dex Media and YP Holdings in 2017; YP Holdings (formerly The Yellow Pages) had been owned by private equity investor Cereberus, which had acquired the company in 2012. Dex Media's equally complex history comes from Qwest Dex, which had been US West Dex, and prior to that US West Direct, which was broken out of AT&T in the antitrust action back in 1984. DexYP has been focused on the business software market since at least 2018.