Thursday, December 12, 2013

Simpli.fi Lands $16M For Online Ad Technology

Fort Worth-based Simpli.fi, a developer of advertising technology, has raised $16M in a Series B funding round. The round was led by Frontier Capital. According to Frontier, Simpli.fi will use the growth capital to expand its sales and marketing efforts, and continue its development of its advertising technology platform. The company also said that it expects to grow its employee base in Fort Worth. Simpli.fi develops advertising technology aimed at helping to parse through unstructured data, to improve audience targeting and optimize the reach of ads for display, mobile, and video ads. Simpli.fi is led by Frost Prioleau. More information »