Wednesday, March 19, 2014

Simpli.fi Ties With ClickFuel

Fort Worth-based Simpli.fi, which develops advertising technology which uses unstructured data to help target advertising on real-time-bidding (RTB) exchanges, said Tuesday that it has linked with ClickFuel, a provider of reporting dashboards. Simpli.fi said its integration with ClickFuel provides reporting of its programmatic advertising campaigns for local media properties and ad networks reselling the Simpli.fi platform. Financial details of the deal were not disclosed.