Friday, September 1, 2017

Simpli.fi Acquired By GTCR

Fort Worth-based Simpli.fi, the developer of a programmatic advertising platform, said it has been acquired by private equity investor GTCR. Financial terms of the acquisition were not announced. Simpli-fi said tht GTCR will acquire a majority stake in the company, with Simpli.fi's current management team, including co-founders Frost Prioleau (CEO) and Paul Harrison (CTO) continuing to run the company. Simpli.fi had been venture backed by Contour Venture Partners and Frontier Capital. Simpli-fi said it was advised by Petsky Prunier LLC and LUMA Partners LLC along with Wilson Sonsini Goodrich & Rosati in the deal; GTCR was advised by Kirkland & Ellis LLP.